Work
Results Worth Reading
A sample of recent engagements — the objective, the approach, and what actually happened.
Wetzel's Pretzels
Not sick, just twisted. Owning the airwaves on National Wetzel Day.
Objective
Elevate the 2024 National Wetzel (Pretzel) Day celebration and dominate the airwaves on the brand's most special day.
Strategy
Pitching started six weeks out, targeting local daytime and lifestyle producers nationwide with a simple dare: think twisting a pretzel is easy? Let's see your anchors try, live in studio.
Results
- $3M+ in earned media value
- 17 local morning shows + 2 national broadcast features, including FOX & Friends and Access Hollywood
- 285% increase in media value year over year
Bar Louie
All hail the queen. Newsjacking Beyoncé's Renaissance Tour.
Objective
Position Bar Louie as the pre-concert destination during Beyoncé's Renaissance Tour, driving relevance, foot traffic, and media buzz.
Strategy
Paired the restaurant's proximity to concert venues with its most popular cocktail, the Diva Martini, to make it the unofficial drink of the night for fans.
Results
- Dallas Morning News feature on where to grab a Queen B cocktail
- NBC DFW broadcast segment ahead of the show
- Featured photo in the Houston Chronicle, at no cost to the brand
Happy Joe's
Prime real estate starts with a headline.
Objective
Drive commercial real estate interest in Phoenix by turning a known challenge, difficulty finding sites, into compelling business news.
Strategy
Made the site search the hook, framing Happy Joe's push into Phoenix as proof of confidence in the market for brokers, landlords, and business press.
Results
- Dozens of qualified real estate leads
- Coverage in local business and industry press
- Led to the brand's entry into Phoenix
Raising Cane's
Let's try something new! Reigniting a long-standing community campaign.
Objective
Dramatically increase media impressions and local relevance for the Kidd's Kids campaign compared to prior years.
Strategy
Shifted from broad, general PR to hyperlocal pitching, equipping each market with tailored press materials that spotlighted community heroes and local nonprofit partners.
Results
- 62M+ media impressions in 2025
- Up from roughly 5M the year prior
- Market-first playbook adopted across newsrooms